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Eventim Apollo

Eventim Apollo

Eventim Apollo upgraded to state-of the-art event space with Prolyte staging
Hammersmith's legendary live music venue the Eventim Apollo - renowned for hosting global superstars including David Bowie, Kate Bush and The Rolling Stones, and staging sell-out runs from comedians Michael McIntyre and Billy Connolly - has renovated its space for premium corporate entertaining in the largest deployment of its kind in the world.
The venue has now made significant investment in an aluminium modular platform floor produced by Prolyte Group, which can be installed overnight to transform the sloping auditorium, perfect for watching gigs, into a split level flat floor, ideal for seated events for up to 720 people.

Eventim Apollo

With adjustable platform flooring that will last a lifetime, the space can accommodate everything from awards ceremonies and cutting-edge product launches to fashion shows and wedding receptions and ceremonies.
Embarking on a complete renovation of the venue, Prolyte Group distributor Stage Electrics was contacted to lend their expertise. Based on their knowledge and experience Stage Electrics proposed a multi-purpose platform floor, including installation services. Technical know-how would be provided by the Stage Electrics staff, which would be relied on to install the floor for different events. At the same time Stage Electrics stock would guarantee the provision of spare parts or extra parts at all times.
Davie Bell, Client Manager at Stage Electrics comments: "This multi-purpose platform gives the Apollo a myriad of user possibilities, turning the venue from a concert hall into a true multi-purpose location, enlarging its scope of possibilities and therefore its revenue base. As Prolyte distributor we were well aware of the almost limitless possibilities the StageDex staging systems offers. We know we could find a solution to almost all requirements, an ideal starting point"

Eventim Apollo

Stage Electrics together with the technical team of Prolyte, designed the platform, which consists of over 400 standard 2 x 1 m. decks and some very special custom decks to fill out the floor completely. This was the tricky part, the floor needed to fit the complete arena exactly. Offering not only stability, but also an overall loading capacity of 750 kg/m2. Over 50 special decks were designed to fit the curves and angles of the building. Requiring exact drawings, as well as precision manufacturing, since tolerances were very narrow.

Eventim Apollo

Heiko Kacimi-Alaoui, Deputy General Manager & Head of Corporate Events.at Eventim Apollo said: "Watching the venue transform so radically after years of underinvestment has been an incredible journey, and we already have further building upgrade plans in the pipeline. While music and comedy remain an integral part of the venue's history of live performance, I'm excited to see how the corporate side of the business grows now that we can host seated events, kicking off in October with Event Magazine's prestigious annual Event Awards, the Mercury Music Prize and Knights of Illumination event.


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